Regional differences of consumer preferences when shopping for regional products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00210143" target="_blank" >RIV/62156489:43110/13:00210143 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201361072255" target="_blank" >http://dx.doi.org/10.11118/actaun201361072255</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201361072255" target="_blank" >10.11118/actaun201361072255</a>
Alternative languages
Result language
angličtina
Original language name
Regional differences of consumer preferences when shopping for regional products
Original language description
This paper presents partial results of a research on consumer preferences when shopping for groceries. It is focused on regional products and consumer preferences in relation to the country of origin of food products. The main objective of this paper isto find the existence of spatial relationships between spatial deployment of regional products and consumer preferences for regional products. It will be necessary to create a data model for monitoring the deployment of regional products and also a datamodel for tracking important indicators of consumer behavior in all regions of the Czech Republic. The results are based on questionnaire survey that was conducted within the period from October 2010 to January 2011 on a sample of 3767 respondents from the Czech Republic, via both online questionnaires and their printed version. For the data collection the questionnaire system ReLa, developed by the Department of Marketing and Trade at Faculty of Business and Economics at Mendel Universi
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
61
Issue of the periodical within the volume
7
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
5
Pages from-to
2255-2259
UT code for WoS article
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EID of the result in the Scopus database
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