CSR as a core business: case study of PPH spol. s r.o. company in Moravian region
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906382" target="_blank" >RIV/62156489:43110/15:43906382 - isvavai.cz</a>
Result on the web
<a href="http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf" target="_blank" >http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CSR as a core business: case study of PPH spol. s r.o. company in Moravian region
Original language description
The aim of this article is the creation of a new corporate social responsibility strategy for the company PPH spol. s r.o.. The goal of the CSR campaign is to offer values, principles and ideals that are important for the current employees of the companyin order to create a stable CSR environment within the company, attract more new employees by offering more than just a salary and creating an identity of a socially responsible company. Interviews will done and questionnaires distributed in order to find out the key values and the discovered values will be further used to create a CSR campaign. Because the company offers a chance of employment to disabled people too, it creates a great basis for the new strategy. Since the core idea of business of thecompany will be connected with their CSR activities, it creates the best possible way of incorporating CSR into the core business of the company.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DOKBAT 2015 - 11th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-475-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
112-119
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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