Importance-Performance Analysis in the Context of Quality Management of Tourist Information Centres

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43907714" target="_blank" >RIV/62156489:43110/15:43907714 - isvavai.cz</a>
Result on the web
<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance-Performance Analysis in the Context of Quality Management of Tourist Information Centres
Original language description
The paper presents the applicability of the IPA method (Importance-Performance Analysis) in the process of managing/supervising the service quality of tourist information centres (TIC). TIC are important components of destination promotion and their qualitative level can have a significant impact on prolonging the time of a visitor's stay and the level of expenses in a destination. The bi-dimensional model of IPA is used for measuring the importance and the output of individual variables that have an influence on service evaluation. This analysis helps identify the prior or less important service attributes and also determine the critical areas that require more attention. The paper demonstrates the practical application of IPA for TIC in the Czech Republic. The input data were gained by means of field research that used a quantitative questionnaire survey. Graphically processed results show rather a positive situation when the most of important quality factors are found in the quadran
Czech name
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Czech description
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Project
<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Enterprise and Competitive Environment: Conference Proceedings
ISBN
978-80-7509-342-4
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
766-775
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Mar 5, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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