E-shop as a new distribution channel of wine business enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43909405" target="_blank" >RIV/62156489:43110/15:43909405 - isvavai.cz</a>
Result on the web
<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
E-shop as a new distribution channel of wine business enterprises
Original language description
This paper is focused on contemporary trends of distribution in wine business. The paper examines above other aspects use of e-shops in wineries as part of the sales channels and its influence on inner economic performance -turnover. Research was conducted via a case study located in the area of South Moravia as an example of a traditional wine producing region. The results are presented and discussed based on questionnaire responses addressed to a sample of quote selected wine enterprises in the Czech Republic. The research shows significant increase of e-shops in the wine industry in past 5 years however the main part of the turnover is secured by another "traditional" distribution channels. As apartial aim of the paper it is uncovered the importance of the e-shops in marketing communication of the wineries and wine producers. This fact supports the statement that even an e-shop usually does not contribute to the gross turnover within higher shares; it serves as an intermediate of information between the firm and its customers.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Enterprise and Competitive Environment: Conference Proceedings
ISBN
978-80-7509-342-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
818-823
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Mar 5, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000380464000089

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