Wine Destination Offered as a Brand - Enotourism in Chile

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43921459" target="_blank" >RIV/62156489:43110/22:43921459 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.31410/ITEMA.S.P.2021.19" target="_blank" >https://doi.org/10.31410/ITEMA.S.P.2021.19</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.31410/ITEMA.S.P.2021.19" target="_blank" >10.31410/ITEMA.S.P.2021.19</a>

Result language
angličtina
Original language name
Wine Destination Offered as a Brand - Enotourism in Chile
Original language description
Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can offer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to determine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their winery in a particular wine destination. The field research was conducted in one of Chile s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine destination brand of Maule Valley.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
5th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture (ITEMA 2021)
ISBN
978-86-80194-50-9
ISSN
2683-5991
e-ISSN
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Number of pages
10
Pages from-to
19-28
Publisher name
Association of Economists and Managers of the Balkans
Place of publication
Bělehrad
Event location
Bělehrad
Event date
Oct 21, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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