Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43910597" target="_blank" >RIV/62156489:43110/16:43910597 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.1515/cjot-2016-0001" target="_blank" >https://doi.org/10.1515/cjot-2016-0001</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/cjot-2016-0001" target="_blank" >10.1515/cjot-2016-0001</a>

Result language

angličtina

Original language name

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Original language description

Visitors' perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the topic of destination quality from the viewpoint of demand, i.e. from the viewpoint of a destination visitor. The results of perceiving the destination quality partial factors in the context of different behavioural characteristics of a visitor are presented, particularly, the way how spending and organizing a holiday influences the perception of destination quality factors (Kruskal-Wallis test). The research nineteen factors were designed on the basis of contemporary theories and on qualitative research. Some important quality aspects related to tourism were identified and assessed for the Czech population. The primary data were obtained through a questionnaire survey with quota sampling (n = 1097). The dependence of destination quality perception on the way of spending the holiday was revealed in the case of 8 factors (e.g., Availability of transportation to the destination, Availability and quality of information; Additional infrastructure, Sense of security, Destination cleanliness, Uniqueness of destination, Price level in the destination, Cultural monuments). The significant differences identified among various groups of respondents are described in detail in this study. The research findings contribute to better understanding of the behavioural mechanism and can be used by destination managers to design communication strategies for different segments of consumers for individual destinations to improve their competiveness.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Czech Journal of Tourism

ISSN

1805-3580

e-ISSN

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Volume of the periodical

5

Issue of the periodical within the volume

1

Country of publishing house

PL - POLAND

Number of pages

16

Pages from-to

5-20

UT code for WoS article

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EID of the result in the Scopus database

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