The relationship between CSR and corporate reputation for SMEs in the German healthcare market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913702" target="_blank" >RIV/62156489:43110/18:43913702 - isvavai.cz</a>
Result on the web
<a href="http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf" target="_blank" >http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The relationship between CSR and corporate reputation for SMEs in the German healthcare market
Original language description
This work is intended to demonstrate that Corporate Social Responsibility (CSR) is an issue not just for large enterprises in the healthcare sector, but also increasingly for small- and medium-sized enterprises (SMEs). Nine out of ten enterprises in the German healthcare sector are SMEs and employ some 7 million people. The SME sector is thus an important factor in the German economy. While the culture of SMEs was once shaped largely by their owners or founders, they are now undergoing cultural changes driven by a) the CSR disclosure requirements of large enterprises and b) the increasing media exposure of society. As a result, the entrepreneurial activities of SMEs stand at the centre of public interest. CSR is becoming increasingly important for meeting these increased demands from the Marketplace and society. Entrepreneurial practice and the results of research both suggest that CSR activities promote the development of specific, intangible resources. This includes corporate reputation created from subjective perceptions of a company's activities and which can influence its success. The mechanisms that contribute to explaining this relationship are at the heart of this work.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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