The importance of CSR for recruiting skilled workers in the German healthcare system
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913774" target="_blank" >RIV/62156489:43110/18:43913774 - isvavai.cz</a>
Result on the web
<a href="http://ece.mendelu.cz/wcd/w-rek-ece/ece2018_fin.pdf" target="_blank" >http://ece.mendelu.cz/wcd/w-rek-ece/ece2018_fin.pdf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The importance of CSR for recruiting skilled workers in the German healthcare system
Original language description
Recent studies show that there is an acute shortage of skilled workers in almost every industry in Germany. Especially in the German health care sector, more and more companies are looking for specialists and managers. Another special aspect is that the market players in the German health care system are very heterogeneous. From large companies with several thousand employees such as clinic groups, such as Helios or Asklepios to small family businesses, the competition for qualified employees is in full swing. In the coming years, the shortage of skilled workers in nursing care will become a constant companion for companies. As a result, the cost of recruiting new employees will continue to rise. Large companies particularly invest in marketing and the promotion of young talent in order to present themselves as an attractive employer. Small companies do not usually have these financial resources at their disposal, and it is becoming increasingly important for them to present themselves as an attractive employer. The conduct of the company's management towards customers, employees and society shapes the corporate culture. Corporate social responsibility (CSR) can also be part of this corporate culture. So how can small and medium-sized enterprises (SMEs) present themselves as attractive employers in the health care sector and retain their sought-after employees in the long term? On the one hand, SMEs especially cannot risk having top performers drift away and thus lose know-how, while on the other hand recruiting and retaining employees becomes a challenge for SMEs. The impact of Corporate Social Responsibility (CSR) on healthcare workers has not been explored to date. The aim of this paper is to show, by means of a study, that potential employees feel addressed by a credible strategy of CSR in companies.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Enterprise and Competitive Environment: Conference Proceedings
ISBN
978-80-7509-561-9
ISSN
—
e-ISSN
neuvedeno
Number of pages
10
Pages from-to
300-309
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Mar 22, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—