Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917335" target="_blank" >RIV/62156489:43110/19:43917335 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.11118/ejobsat.v5i1.154" target="_blank" >https://doi.org/10.11118/ejobsat.v5i1.154</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/ejobsat.v5i1.154" target="_blank" >10.11118/ejobsat.v5i1.154</a>

Result language
angličtina
Original language name
Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment
Original language description
This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. The main contribution of this study is exploration of customers' attitude towards overcrowding at trade fairs as there is not known any study with focus on these events. For this purpose, the eye tracking experiment was conducted, where different images depicting different level of visitors were used. In addition, the aim of the study was to identify what is at the centre of people's attention when looking at photographs taken at trade fairs. The study was conducted with 30 respondents from generation Y. The results imply that the number of people is a very important factor in deciding whether to attend these events (in this case trade fairs) or not at all. Simultaneously the in-depth interviews showed that people tend to have more of a negative attitude towards both overcrowding and a low number of people perceived at an event. This study also suggests that the optimal number of people at trade fairs is not extreme, not too low or not too high.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management

Project
<a href="/en/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Research Infrastructure for Young Scientists</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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