Assessing web surface credibility by generation Y: A Q methodological study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917431" target="_blank" >RIV/62156489:43110/19:43917431 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.11118/actaun201967061577" target="_blank" >https://doi.org/10.11118/actaun201967061577</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201967061577" target="_blank" >10.11118/actaun201967061577</a>

Result language

angličtina

Original language name

Assessing web surface credibility by generation Y: A Q methodological study

Original language description

Online marketing includes a variety of activities. Website presentation is one of the most striking. For many business providers it is vital to have a web-site and therefore there are currently more than 1.8 billion websites on the Internet. This situation has an impact on people who access the sites in terms of problems of decision making and confidence in the credibility of the website. This article deals with so-called surface credibility and analyses research data using the Q-method. The research was conducted with 70 respondents from generation Y. 40 anonymized web pages were used as sorted variables. The web pages were divided into 8 categories: financial institutions, universities, educational institutions, travel, lifestyle, commodity search engines, e-shops, health. Four factors were extracted and described. According to our study, the design quality; previous experience and similarity; graphical elements, website layouts and institutional framework are main elements playing the key role when assessing web surface credibility by generation Y. The main contribution of this article lays in its methodological approach by using Q-method in the innovative context of analysing web sites.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

<a href="/en/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Research Infrastructure for Young Scientists</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Volume of the periodical

67

Issue of the periodical within the volume

6

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

1577-1585

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85077674685