Impact of cultural differences on loyalty perception
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920804" target="_blank" >RIV/62156489:43110/21:43920804 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.11118/978-80-7509-820-7-0397" target="_blank" >https://doi.org/10.11118/978-80-7509-820-7-0397</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/978-80-7509-820-7-0397" target="_blank" >10.11118/978-80-7509-820-7-0397</a>
Alternative languages
Result language
angličtina
Original language name
Impact of cultural differences on loyalty perception
Original language description
Purpose: The key objective of this study is to investigate whether the cultural and geographical differences are significant within the context of destination loyalty. Design/methodology/approach: The perception of the Czech Republic as a tourist destination as well as the impact of American, Russian and Finnish nationalities on tourist loyalty towards the Czech Republic were examined. Multiple regression analysis (OLS method) was used in order to evaluate the impact of particular image factors on loyalty indicators and the Kruskal-Wallis test was used to evaluate the dependence of image factors on the respondents' personal characteristics. Findings: Cultural monuments played the biggest role for the American and Finnish respondents. On the other hand, safety and food quality were the most important factors for the Russian respondents. Regardless of the nationality, there are four high-priority factors - cultural and natural attractions, safety, and acceptance by the locals. The closer attention should be therefore paid to factors of safety and acceptance by the locals, as they can be to some extent, altered by the government. Research limitations: The data were obtained before the COVID-19 pandemic. Consequently, the Czech Republic perception might differ from the pre-COVID-19 era. Practical implications: The results of this paper can be used by various service providers in central European countries, that are mostly oriented on cultural and city tourism, for their marketing and management plans as well as campaigns. Service providers can also use these results to better target their visitors and their offerings to them.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50902 - Social sciences, interdisciplinary
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
10th International Conference on Management - Zero Waste Management and Circular Economy: Conference Proceedings
ISBN
978-80-7509-820-7
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
397-404
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Jun 10, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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