Visitors' Happiness and Loyalty in the Moravian Wine Region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920829" target="_blank" >RIV/62156489:43110/21:43920829 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.2478/euco-2021-0040" target="_blank" >https://doi.org/10.2478/euco-2021-0040</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/euco-2021-0040" target="_blank" >10.2478/euco-2021-0040</a>

Result language

angličtina

Original language name

Visitors' Happiness and Loyalty in the Moravian Wine Region

Original language description

Due to the COVID-19 pandemic, tourists&apos; loyalty is more pronounced than ever. It is therefore inevitable to know what factors can contribute to the higher levels of loyalty among potential visitors. Since none of the previously researched factors are reflecting visitors&apos; feelings and emotions, and because wine tourism can build long-lasting emotional ties with tourists, this study focuses on Moravian wine region visitors&apos; happiness within the context of loyalty. Overall, seven loyalty factors influence the happiness indicators: quality of wine, relaxation, information about wine, natural attractions, friendly acceptance by the locals, wine culture and traditions, as well as vineyard excursions. Furthermore, this study also confirms the dependence the happiness perception has on visitors&apos; characteristics, such as gender, income, or with whom they visited the destination. The results of the study can be used to restart and support the development of sustainable tourism in the regions.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50902 - Social sciences, interdisciplinary

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

European Countryside

ISSN

1803-8417

e-ISSN

—

Volume of the periodical

13

Issue of the periodical within the volume

4

Country of publishing house

PL - POLAND

Number of pages

18

Pages from-to

750-767

UT code for WoS article

000734735800004

EID of the result in the Scopus database

2-s2.0-85122890121