Happiness perception in wine tourism destinations and its impact on tourists' satisfaction and loyalty
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926395" target="_blank" >RIV/62156489:43110/25:43926395 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.54055/ejtr.v39i.3363" target="_blank" >https://doi.org/10.54055/ejtr.v39i.3363</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.54055/ejtr.v39i.3363" target="_blank" >10.54055/ejtr.v39i.3363</a>
Alternative languages
Result language
angličtina
Original language name
Happiness perception in wine tourism destinations and its impact on tourists' satisfaction and loyalty
Original language description
This study examines the mediating effect of satisfaction on the relationship between happiness and loyalty in wine tourism destinations. Using structural equation modelling, results indicate that happiness significantly influences satisfaction in wine tourism, subsequently impacting visitor loyalty. However, the direct effect of happiness on loyalty appears to be weaker, which emphasises the crucial role of satisfaction. The unique characteristics of wine tourism, which promote personalised and emotionally engaging experiences, underline its importance in the study of tourist happiness. The findings on happiness in wine destinations emphasise the need for tailored management and marketing strategies. The findings highlight the importance of satisfaction in enhancing loyalty and suggest strategies to optimise visitor experiences, improve destination competitiveness and foster long-term tourist loyalty in the highly competitive wine tourism market.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50901 - Other social sciences
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Journal of Tourism Research
ISSN
1994-7658
e-ISSN
1314-0817
Volume of the periodical
39
Issue of the periodical within the volume
3902
Country of publishing house
BG - BULGARIA
Number of pages
19
Pages from-to
"Nestrankovano"
UT code for WoS article
001401193900010
EID of the result in the Scopus database
2-s2.0-105001988040