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Mixed research method of organic food preferences among generation y consumers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43922056" target="_blank" >RIV/62156489:43110/22:43922056 - isvavai.cz</a>

  • Result on the web

    <a href="https://doi.org/10.17818/DIEM/2022/1.5" target="_blank" >https://doi.org/10.17818/DIEM/2022/1.5</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.17818/DIEM/2022/1.5" target="_blank" >10.17818/DIEM/2022/1.5</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Mixed research method of organic food preferences among generation y consumers

  • Original language description

    The article analyses by mixed research methods the attitude regarding the purchase of bio and organic food for the population of the Generation Y in Czech and Slovak Republic. The collection of primary data was obtained in the form of a questionnaire survey carried out in the year 2014 and then repeatedly in the year 2019. Both phases of questionnaires were distributed electronically among respondents, university students, ranged from 16 to 35 years in Czech and Slovak Republic. The research questions related to the reasons why respondents purchase or do not purchase organic food and what criteria are motivational for choosing organic food products. In data processing was used statistical software Statistics. Methods applied to the data were statistical hypothesis testing and regression modelling. The key factors have been identified with the software influenced the respondent&apos;s decision to buy bio-and organics products in 2019. The research findings prove that visual appearance and brand doesnt play the decision key role for generation Y customers, as they put the main emphasis on the quality and availability of the bio-product.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Dubrovnik International Economic Meeting (DIEM)

  • ISBN

  • ISSN

    1849-3645

  • e-ISSN

    1849-5206

  • Number of pages

    10

  • Pages from-to

    41-50

  • Publisher name

    University of Dubrovnik

  • Place of publication

    Dubrovník

  • Event location

    Dubrovník

  • Event date

    Jul 2, 2021

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article