The impact of COVID-19 on the development and application of new technologies in assisted retail in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43923689" target="_blank" >RIV/62156489:43110/23:43923689 - isvavai.cz</a>

Result on the web

<a href="https://www.magnanimitas.cz/ADALTA/1301/papers/I_machalicky.pdf" target="_blank" >https://www.magnanimitas.cz/ADALTA/1301/papers/I_machalicky.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The impact of COVID-19 on the development and application of new technologies in assisted retail in the Czech Republic

Original language description

This study investigates the transformative effect of the COVID-19 pandemic on the development and implementation of advanced technologies in the Czech Republic&apos;s assisted retail sector. The pandemic accelerated digital transformation across industries, and retail was no exception. The enforced changes in shopping habits and safety measures have led to a surge in the demand for technology-driven solutions in retail, pushing businesses towards innovation to ensure continuity and resilience. The paper analyzes both qualitative and quantitative data gathered from various assisted retail businesses in the Czech Republic. The research employs a mixed-method approach, incorporating case studies, surveys, and statistical analysis to provide comprehensive insights into the swift technological transformations. The findings indicate a significant increase in the adoption of technologies such as contactless payments, augmented reality (AR), artificial intelligence (AI), and machine learning (ML) in retail operations. It further reveals the increased use of e-commerce platforms, digital marketing strategies, and mobile applications to promote contactless shopping. A notable aspect of the study is the rise of voice-assisted shopping, demonstrating a technological shift towards more personalized and efficient customer service. The implications of these findings suggest that the pandemic-induced circumstances have revolutionized retail technology in the Czech Republic. It also hints at the potential for other industries to learn from the strategies deployed in this sector. The study concludes by emphasizing the need for further research to assess the sustainability and long-term impact of these new technologies post-pandemic.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ad Alta

ISSN

1804-7890

e-ISSN

2464-6733

Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

325-330

UT code for WoS article

001027245000056

EID of the result in the Scopus database

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