Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43924032" target="_blank" >RIV/62156489:43110/23:43924032 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.17221/191/2023-AGRICECON" target="_blank" >https://doi.org/10.17221/191/2023-AGRICECON</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/191/2023-AGRICECON" target="_blank" >10.17221/191/2023-AGRICECON</a>

Result language

angličtina

Original language name

Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Original language description

The paper aims to identify the changes and intensity of the factors influencing consumers&apos; purchasing decision-making process in the food market. The research offers a unique comparison of the situation between the years 2007 and 2022 and reveals the emerging factors affecting consumer decisions. The authors conducted a representative questionnaire survey (N = 686) to determine the influence of individual factors. The data were processed using factor analysis, which allowed for the reduction of the number of factors (20) to four determinants covering 61% of the total variability in the dataset. The determinants of consumer purchasing decisions include traditional promotional elements, product parameters, newly formed factors based on sustainability and health awareness trends, and price discounts. Consumer behaviour appears to be influenced by a wide range of short- and long-term factors, and it is necessary to look at it comprehensively over a longer time horizon, taking current trends into account.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agricultural Economics-Zemedelska ekonomika

ISSN

0139-570X

e-ISSN

1805-9295

Volume of the periodical

69

Issue of the periodical within the volume

9

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

8

Pages from-to

358-365

UT code for WoS article

001091360900002

EID of the result in the Scopus database

2-s2.0-85172812742