Changes Toward Sustainability in Consumer Purchasing Behaviour of Everyday Products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926209" target="_blank" >RIV/62156489:43110/24:43926209 - isvavai.cz</a>
Result on the web
<a href="http://doi.org/10.9770/s6343526349" target="_blank" >http://doi.org/10.9770/s6343526349</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9770/s6343526349" target="_blank" >10.9770/s6343526349</a>
Alternative languages
Result language
angličtina
Original language name
Changes Toward Sustainability in Consumer Purchasing Behaviour of Everyday Products
Original language description
This study aims to identify the factors that influence sustainable consumer purchasing behaviour in the food and everyday products market, which can be used to influence consumer purchasing patterns toward sustainable consumption. The factors commonly observed to influence purchasing decisions, such as price, quality, packaging, and brand, were complemented by factors such as sustainable production, nutritional composition, health benefits, and the product's origin. These additional factors also exert a significant influence on consumer purchasing decisions. A principal component analysis (PCA) identified four determinants of sustainable consumer purchasing behaviour (Product Features, Environmental Responsibility, Comfort and Accessibility, and Pricing). The influence of determinants on real, sustainable purchasing behaviour is evaluated using a PLS-SEM model. The PLS-SEM structural modelling demonstrated a significant impact of all determinants on real, sustainable purchasing behaviour. The first determinant (Product Features) indicates that an individual's rational behaviour is related to sustainability. These variables relate to product quality, nutritional composition, origin, health benefits, and product breadth. Additionally, they reflect attitudes toward life values and norms. Determinant Environmental Responsibility reflects the importance of sustainable practices by both manufacturers and retailers as perceived by consumers. Determinant Comfort and Accessibility encompass the variables most influenced by those who create the external shopping environment, control the marketing tools, and sellers that address the customer (point of sale, accessibility, loyalty to the chain, etc.). The last determinant (Pricing) represents rational decision-making and is subject to the consumer's financial circumstances.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Research Infrastructure for Young Scientists</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Entrepreneurship and Sustainability Issues
ISSN
2345-0282
e-ISSN
2345-0282
Volume of the periodical
12
Issue of the periodical within the volume
2
Country of publishing house
LT - LITHUANIA
Number of pages
14
Pages from-to
364-377
UT code for WoS article
001414735600022
EID of the result in the Scopus database
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