Emergence of Wine Destinations and Wine Products: For a Few Wine Experiences More

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43924690" target="_blank" >RIV/62156489:43110/23:43924690 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.31410/EMAN.2023.257" target="_blank" >https://doi.org/10.31410/EMAN.2023.257</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.31410/EMAN.2023.257" target="_blank" >10.31410/EMAN.2023.257</a>

Result language

angličtina

Original language name

Emergence of Wine Destinations and Wine Products: For a Few Wine Experiences More

Original language description

Wine destinations appeared as places where anyone can come to enjoy nature, food, cultural habits, food, and wine, whether they consume it or not. The intersection and combination of two different sectors (viticulture and tourism) became a new type of tourism and a new marketing tool to attract tourists, consumers, and customers to wine destinations as places of new experiences. Similarly, Sergio Leone had no idea of the story of the sequel to his famous Spaghetti Western. Just as wine destinations had no idea of the possible interconnection of different sectors and how this development would evolve. Was that development intended or was it made more spontaneously by actors on the side of supply and participants on the side of demand, or cooperation of both as prosumers? In retrospect, this development can be evaluated as natural, as evidenced by the continued interest in this phenomenon. The article is a kind of contemplation and discusses the emergence and development of wine destinations from a regional, national, and international perspective in the context of wine tourism. The method of synthesis is used to capture the connection of parts to a whole. The whole in this case is a wine destination composed of various attributes (as a destination), activities (as a product and services), people (as a place to work), and values (as a catalyst for emotions and experiences). The so-called research from the table includes both the theoretical controversy and a look at the current wine tourism and wine destinations from a different angle in the field of marketing, management, or sustainability.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50901 - Other social sciences

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

7th International Scientific Conference EMAN Economics &amp; Management: How to Cope with Disrupted Times: Conference Proceedings

ISBN

978-86-80194-69-1

ISSN

2683-4510

e-ISSN

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Number of pages

5

Pages from-to

257-261

Publisher name

Association of Economists and Managers of the Balkans

Place of publication

Bělehrad

Event location

Lublaň

Event date

Mar 23, 2023

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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