Brno, Starobrno and massmedia in the project partnership for local development
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F15%3A43907100" target="_blank" >RIV/62156489:43310/15:43907100 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Brno, Starobrno and massmedia in the project partnership for local development
Original language description
The paper is devoted to the role of massmedia in the contemporary marketing project Partnership for local development as well as in the previous one Communicating Town. Some practical results and marketing methodology recommendation from latest marketingresearch conducted in Brno in March 2013 are mentioned in the second part.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
GA - Agricultural economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Current Issues of Science and Research in the Global World: Proceedings
ISBN
978-1-138-02739-8
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
145-151
Publisher name
CRC Press/Balkema
Place of publication
Leiden
Event location
Vienna
Event date
May 27, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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