Consumer preferences expressed via shopping in alternative food chains
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F17%3A43912648" target="_blank" >RIV/62156489:43310/17:43912648 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.11118/actaun201765010311" target="_blank" >https://doi.org/10.11118/actaun201765010311</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201765010311" target="_blank" >10.11118/actaun201765010311</a>
Alternative languages
Result language
angličtina
Original language name
Consumer preferences expressed via shopping in alternative food chains
Original language description
In recent years an increasing consumer interest in shopping in alternative food chains can be observed also in the Czech Republic. For the successful development of alternative food networks, it is important to understand what motivates consumers to shop there. This paper is aimed to define and discuss the key aspects of the preference determinants of AFN shoppers. The empirical analysis was conducted on 333 shoppers at two alternative food chains in Brno, Czech Republic. The consumer survey was designed to examine cognitive, normative and affective determinants of preference for purchased food. First findings confirm, that by the shopping at alternative food chains consumers demonstrate preferences not only for fresh and tasty food, but also their normative position of willingness to support local production and community.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
65
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
311-318
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85015831525