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Consumer preferences expressed via shopping in alternative food chains

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F17%3A43912648" target="_blank" >RIV/62156489:43310/17:43912648 - isvavai.cz</a>

  • Result on the web

    <a href="https://doi.org/10.11118/actaun201765010311" target="_blank" >https://doi.org/10.11118/actaun201765010311</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.11118/actaun201765010311" target="_blank" >10.11118/actaun201765010311</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Consumer preferences expressed via shopping in alternative food chains

  • Original language description

    In recent years an increasing consumer interest in shopping in alternative food chains can be observed also in the Czech Republic. For the successful development of alternative food networks, it is important to understand what motivates consumers to shop there. This paper is aimed to define and discuss the key aspects of the preference determinants of AFN shoppers. The empirical analysis was conducted on 333 shoppers at two alternative food chains in Brno, Czech Republic. The consumer survey was designed to examine cognitive, normative and affective determinants of preference for purchased food. First findings confirm, that by the shopping at alternative food chains consumers demonstrate preferences not only for fresh and tasty food, but also their normative position of willingness to support local production and community.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta universitatis Agriculturae et Silviculturae Mendelianae Brunensis

  • ISSN

    1211-8516

  • e-ISSN

  • Volume of the periodical

    65

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    8

  • Pages from-to

    311-318

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85015831525