Perceived Embeddedness by Shoppers at Farmers' Markets in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F15%3A43910964" target="_blank" >RIV/62156489:43310/15:43910964 - isvavai.cz</a>
Result on the web
<a href="http://www.icabr.com/fullpapers/icabr2014.pdf" target="_blank" >http://www.icabr.com/fullpapers/icabr2014.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Perceived Embeddedness by Shoppers at Farmers' Markets in the Czech Republic
Original language description
This paper addresses some of the key aspects of the perceived embeddedness in alternative food networks, making a direct link between theory and empirical research. To more fully understand the concept of embeddedness and its role in food chain and regional development, perceived embeddedness benefits of shopper at farmers markets were investigated. Through the empirical research conducted on shoppers at all 11 farmers market in Brno, Czech Republic, it was found that the shoppers' satisfaction was not only influenced by tangible aspects, such as the product experience attributes and the comparative price convenience, but that satisfaction is also influenced by the complementary impact of an intangible factors of perception of social, spatial and natural embeddedness. By the shopping at the farmers market consumers demonstrate preference not only for fresh and tasty food, but also their willingness to support local production and community.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
GA - Agricultural economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings from IX. International Conference on Applied Business Research ICABR 2014
ISBN
978-80-7509-223-6
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
698-706
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Talca
Event date
Oct 6, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000389579800067