Corporate strategy and marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A_____%2F01%3A42100005" target="_blank" >RIV/62156489:_____/01:42100005 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Corporate strategy and marketing
Original language description
The paper deals with the substance of successful enterprising based on sound corporate strategy with a special reference to the importance of logistic systems, logistics in marketing and creation of market-oriented logistic strategies and their applications in forestry and timber processing industries and also points aut conditions for adaptation of these enterprising entities in the period of transformation marketing.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
GK - Forestry
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2001
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing 2001
ISBN
80-228-1020-7
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
91-95
Publisher name
Technical University in Zvolen, Slovak Republic
Place of publication
Zvolen
Event location
Zvolen
Event date
May 16, 2001
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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