Customer relationship management
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A_____%2F03%3A11800007" target="_blank" >RIV/62156489:_____/03:11800007 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer relationship management
Original language description
This paper deals with Customer Relationship Management (CRM) as an effective tool of marketing strategy used to ensure maximum information about the needs of clients and their behavior to make it potential to develop closer correlation with them. The article is focused particularly on CRM in the insurance industry.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2003
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník příspěvků ze VI. mezinárodní vědecké konference -Multidimenzionálne aspekty kvality-
ISBN
80-8055-767-5
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
179-184
Publisher name
Univerzita Mateja Bela v Banské Bystrici, Ekonomická fakulta
Place of publication
Banská Bystica, Slovenská republika
Event location
Banská Bystrica
Event date
May 6, 2003
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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