CRM and Social Networks

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011134" target="_blank" >RIV/47813059:19520/18:00011134 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

CRM and Social Networks

Original language description

This paper focuses on integration of social networks into CRM applications and searches for public recommendation for optimal implementation based on inspiration from adopted solutions in various CRM applications. This recomendation is based on the realized analyses of various CRM applications. Freshsales, Hubspot CRM, Insightly, NetSuite CRM, Nimble, Pipedrive, Salesbox CRM, Salesforce CRM, SugarCRM, Zoho were selected as CRM applications for monitoring social network integration. The purpose is to increase interest in social networks and their better integration into CRM applications of sufficient depth and breadth.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

10200 - Computer and information sciences

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Academy of Strategic Management Journal

ISSN

1544-1458

e-ISSN

1939-6104

Volume of the periodical

17

Issue of the periodical within the volume

5

Country of publishing house

GB - UNITED KINGDOM

Number of pages

15

Pages from-to

1-15

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85056378291