Impact of VUCA Environment in Practice of Rural Tourism
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F21%3A50018536" target="_blank" >RIV/62690094:18440/21:50018536 - isvavai.cz</a>
Result on the web
<a href="https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y" target="_blank" >https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-074" target="_blank" >10.36689/uhk/hed/2021-01-074</a>
Alternative languages
Result language
angličtina
Original language name
Impact of VUCA Environment in Practice of Rural Tourism
Original language description
Current business environment is being described as turbulent, or VUCA environment. VUCA is an acronym, which stands for Volatility, Uncertainty, Complexity and Ambiguity. The literature review shows that the approach to VUCA concept in the area of tourism and rural tourism is lagging behind other sectors. In the paper the basic principles and specifics of rural tourism are characterized. Problematic issues in rural tourism management are described in relation to VUCA environment. Using this knowledge and analysis of literature sources the VUCA Metrics of rural tourism in the Czech Republic was prepared. On the basis of VUCA Metrics the paper shows the way how to proceed with the preparation of methodological tools for the need of small companies of rural tourism. Firstly, to create the comprehensive theoretical view to this concept from the specific rural tourism point of view, and secondly to analyse the particular VUCA elements from the practical usage.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
HRADEC ECONOMIC DAYS
ISBN
978-80-7435-822-7
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
12
Pages from-to
746-757
Publisher name
UHK
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Mar 25, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000670596900074