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Impact of VUCA Environment in Practice of Rural Tourism

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F21%3A50018536" target="_blank" >RIV/62690094:18440/21:50018536 - isvavai.cz</a>

  • Result on the web

    <a href="https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y" target="_blank" >https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-074" target="_blank" >10.36689/uhk/hed/2021-01-074</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Impact of VUCA Environment in Practice of Rural Tourism

  • Original language description

    Current business environment is being described as turbulent, or VUCA environment. VUCA is an acronym, which stands for Volatility, Uncertainty, Complexity and Ambiguity. The literature review shows that the approach to VUCA concept in the area of tourism and rural tourism is lagging behind other sectors. In the paper the basic principles and specifics of rural tourism are characterized. Problematic issues in rural tourism management are described in relation to VUCA environment. Using this knowledge and analysis of literature sources the VUCA Metrics of rural tourism in the Czech Republic was prepared. On the basis of VUCA Metrics the paper shows the way how to proceed with the preparation of methodological tools for the need of small companies of rural tourism. Firstly, to create the comprehensive theoretical view to this concept from the specific rural tourism point of view, and secondly to analyse the particular VUCA elements from the practical usage.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    HRADEC ECONOMIC DAYS

  • ISBN

    978-80-7435-822-7

  • ISSN

    2464-6059

  • e-ISSN

    2464-6067

  • Number of pages

    12

  • Pages from-to

    746-757

  • Publisher name

    UHK

  • Place of publication

    Hradec Králové

  • Event location

    Hradec Králové

  • Event date

    Mar 25, 2021

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000670596900074