RURAL TOURISM IN THE CONTEXT OF VUCA BUSINESS ENVIRONMENT
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F21%3A50018542" target="_blank" >RIV/62690094:18440/21:50018542 - isvavai.cz</a>
Result on the web
<a href="https://chtp-journal.com/file.php?id=25" target="_blank" >https://chtp-journal.com/file.php?id=25</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
RURAL TOURISM IN THE CONTEXT OF VUCA BUSINESS ENVIRONMENT
Original language description
The paper describes rural tourism as an important supportive element for the economic and social development of rural areas and multi-aspectual activities. The basic principles and specifics of rural tourism are characterized and system approach to rural tourism is described. Since the environment generally represents huge development potential for rural tourism the author describes interactions between business environment and rural environment/rural areas. Business environment as we see today is being characterized as turbulent, or VUCA; the author therefore investigates how turbulent rural tourism environment is and whether VUCA features are met. Based on qualitative research the author suggests that current business environment in rural tourism is remarkably turbulent and that VUCA acronym can be used. In fact, VUCA parameters are apparent in all factors of the environment (PESTLE factors). Rural tourism businesses are recommended to list all key VUCA factors according to their importance, urgency and impacts in order to be able quickly react to business changes.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Czech hospitality and tourism papers : hotelnictví, lázeňství, turismus
ISSN
1801-1535
e-ISSN
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Volume of the periodical
17
Issue of the periodical within the volume
35
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
19
Pages from-to
18-36
UT code for WoS article
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EID of the result in the Scopus database
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