MARKET ANALYSIS OF OPTIONS FOR INSURANCE PRODUCTS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F11%3A10069321" target="_blank" >RIV/62690094:18450/11:10069321 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Analýza volby na trhu pojistných produktů
Original language description
The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion.
Czech name
Analýza volby na trhu pojistných produktů
Czech description
The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradecké ekonomické dny 2011 : Ekonomický rozvoj a management regionů
ISBN
978-80-7435-100-6
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
189-195
Publisher name
Gaudeamus
Place of publication
Hradec Králové
Event location
Hradec Králové, Česká republika
Event date
Jan 2, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000310711600036