Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000184" target="_blank" >RIV/62690094:18450/12:50000184 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.7441/joc.2012.02.02" target="_blank" >http://dx.doi.org/10.7441/joc.2012.02.02</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2012.02.02" target="_blank" >10.7441/joc.2012.02.02</a>

Result language

angličtina

Original language name

Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

Original language description

The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as oneof the key and it occurs within the highly competitive bid. At consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information). Results will contribute to decision-making theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimization and thereby contracts decline prevention and permanent clientele expansion. The results of the research project showed that most consumers under the influence of certain factors act irrationally. These factors include m

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of competitiveness

ISSN

1804-171X

e-ISSN

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Volume of the periodical

4

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

20-37

UT code for WoS article

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EID of the result in the Scopus database

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