Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The case of the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50014947" target="_blank" >RIV/62690094:18450/18:50014947 - isvavai.cz</a>

Result on the web

<a href="https://link.springer.com/chapter/10.1007/978-3-030-02131-3_38" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-02131-3_38</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-02131-3_38" target="_blank" >10.1007/978-3-030-02131-3_38</a>

Result language

angličtina

Original language name

Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The case of the Czech Republic

Original language description

Over the last few years, online social networks have experienced exponential growth in both profile registrations and social interactions. They are widely used in the personal life but also in the business. The goal of the article is to state the most often used accounting software and their producers in the connection with use of social networks by producers of accounting software in the Czech Republic. The sub-goal is to present records gained from Socialbakers focused on the evolution of fans on Facebook and how a company decides on the use of the optimal mix of platforms. Classification of social networks, social media and accounting software are solved and shortly described at the first theoretical part. Main producers of accounting software and analysis of social networks that are used by producers of accounting software are presented in the main part of the article. It is also analyzed whether producers of accounting software have direct links from web pages on the selected social networks. The last part is devoted to selected social networks and how to use it in the companies producing accounting software. Selected topic is up-to-date and it is not often solved in the literature. The topic is important to the professional public. It was founded that most often used social network by producers of accounting software are Facebook, YouTube and Twitter. The links from web pages are often used also in the connection with Google+. All companies do not put links on the used social networks.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50205 - Accounting

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Challenges and Opportunities in the Digital Era : 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society

ISBN

978-3-030-02130-6

ISSN

0302-9743

e-ISSN

neuvedeno

Number of pages

11

Pages from-to

425-435

Publisher name

Springer

Place of publication

Cham

Event location

Kuwait

Event date

Oct 30, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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