Utilization of Social Media Network in Automotive Industry in the Czech Republic: case-study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50014944" target="_blank" >RIV/62690094:18450/19:50014944 - isvavai.cz</a>

Result on the web

<a href="https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_2.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_2.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Utilization of Social Media Network in Automotive Industry in the Czech Republic: case-study

Original language description

The paper deals with social networks, which have become natural part of our everyday lives; they significantly affect professional and private spheres for their influence and impact is still growing. The industries realize the power of that marketing tool and are developing new strategies and investing into the trendy and widely utilized social networks. The goal of the article is to present three producers and main players in the automobile industry in the field of personal cars in the Czech Republic in the connection with use of social networks. The sub-goal is to present how companies decide on the use of the optimal mix of platforms. Classification of social networks, social media and their purposes are solved and briefly described at the first theoretical part. Three main producers of personal cars and analysis of social networks that are used by producers in automobile industry in the Czech Republic are presented in the main part of the article. It is also analyzed whether producers of cars have direct links from web pages on the selected social networks. The last part is dedicated to selected social networks and how these interactive media are used and might be used by car makers and sellers of cars produced in the Czech Republic. It was found out that the most often used social networks by producers of personal cars are Facebook, YouTube, Twitter and Instagram. Not all the companies discussed in this paper put links on the used social networks.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Hradec economic days 2019/2

ISBN

978-80-7435-736-7

ISSN

2464-6059

e-ISSN

2464-6067

Number of pages

12

Pages from-to

370-381

Publisher name

Gaudeamus

Place of publication

Hradec Králové

Event location

Hradec Králové

Event date

Feb 5, 2019

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000462181100038