Do Producers of Accounting Software Use Social Media?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50015427" target="_blank" >RIV/62690094:18450/18:50015427 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1072/proceedings_2018_2.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1072/proceedings_2018_2.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Do Producers of Accounting Software Use Social Media?
Original language description
The goal of the article is to present seven most often used accounting software and their producers in the connection with use of social networks by producers of accounting software in the Czech Republic. At the beginning there is shortly described the theoretical background. Classification of social networks, web 2.0 and accounting software are solved. The main part of the article is focused on the accounting software and analysis of social networks that are used by producers of accounting software. In the article is also analyzed whether producers use links from their web pages on the selected social networks. The topic is not often solved and is up-to-date. Primary and also secondary sources are used in the article. It was founded that most often used social network by producers of accounting software are Facebook, YouTube and Twitter. The links from web pages are often used also in the connection with Google+.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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