Design of Business Canvas Model for Social Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50013870" target="_blank" >RIV/62690094:18450/19:50013870 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-981-13-1498-8_6" target="_blank" >http://dx.doi.org/10.1007/978-981-13-1498-8_6</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-981-13-1498-8_6" target="_blank" >10.1007/978-981-13-1498-8_6</a>
Alternative languages
Result language
angličtina
Original language name
Design of Business Canvas Model for Social Media
Original language description
Social media are a powerful instrument and companies use them every year with an increasing tendency. With the growing spread of social media, it can be confusing for companies which of the social media to use, how much to invest, and how to manage them. The main objective of this paper is to create a model for an effective use of social networks based on the business model canvas. Furthermore, the aim is to use analyzed data to create a general model of how not only companies should treat social media, what the important measures are, and, conversely, what is taboo on social media. Firstly, the authors analyzed the business model canvas and then with a combination of known principles effective on social networks created a model that will allow companies to use social networks more effectively.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Advances in Intelligent Systems and Computing
ISBN
978-981-13-1497-1
ISSN
2194-5357
e-ISSN
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Number of pages
7
Pages from-to
63-69
Publisher name
SPRINGER
Place of publication
Singapore
Event location
kolkata
Event date
Feb 23, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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