‘I’m Always Telling You My Honest Opinion’: Influencers and Gendered Authenticity Strategies on Instagram

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378025%3A_____%2F23%3A00564398" target="_blank" >RIV/68378025:_____/23:00564398 - isvavai.cz</a>
Alternative codes found
RIV/00216208:11240/23:10452185
Result on the web
<a href="http://dx.doi.org/10.1108/978-1-80117-936-220221017" target="_blank" >http://dx.doi.org/10.1108/978-1-80117-936-220221017</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/978-1-80117-936-220221017" target="_blank" >10.1108/978-1-80117-936-220221017</a>

Result language
angličtina
Original language name
‘I’m Always Telling You My Honest Opinion’: Influencers and Gendered Authenticity Strategies on Instagram
Original language description
The chapter addresses the world of Instragram influencers but offers a very fresh perspective by focusing on the gendering of claims to authenticity on social media. The author observes how high-profile male and female Czech influencers are required to navigate an authenticity bind (Duffy and Hund, 2019) through two key strategies: the opinion-leader strategy and the community-building strategy. Men rely predominantly on the opinion-leader strategy while women position themselves as community builders. By focusing on the communicative strategies of the influencers, Hermanova offers an analysis of authenticity as performative process, rather than a static concept, that gets negotiated in everyday interactions between influencers and their followers.nn
Czech name
—
Czech description
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Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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