The Concept of Multi-Level Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00304639" target="_blank" >RIV/68407700:21260/16:00304639 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Concept of Multi-Level Marketing
Original language description
The paper deals with the issue of network marketing. It discusses the historical aspects of its origin and briefly characterizes its development. Article refers to systems, e.g. Ponzi scheme that exploited the idea of network marketing and negatively affected its expansion. The examples shown how network marketing could be used in business. Article also discuss the ethical level of the use of network marketing in business.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference Proceedings of the 4th International Scientific Conference „Marketing Management, Trade, Financial and Social Aspects of Business“
ISBN
978-80-225-4293-7
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
218-226
Publisher name
Podnikovohospodráska fakulta so sídlom v Košiciach, EU v Bratislave
Place of publication
Košice
Event location
Košice
Event date
Oct 20, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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