Impact of Roadside Advertising on Road Safety in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F17%3A00312561" target="_blank" >RIV/68407700:21260/17:00312561 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1109/SCSP.2017.7973847" target="_blank" >https://doi.org/10.1109/SCSP.2017.7973847</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/SCSP.2017.7973847" target="_blank" >10.1109/SCSP.2017.7973847</a>
Alternative languages
Result language
angličtina
Original language name
Impact of Roadside Advertising on Road Safety in the Czech Republic
Original language description
The paper presents a methodology for determination and evaluation of the influence of advertising equipment on the road traffic safety. Research is based on analysis of advertisement along the primary road network in the Czech Republic and defines individual measures to resolve identified issues. Proposed solutions are based on combination and synthesis of various methodological approaches, including statistical evaluation and analysis of traffic accidents, monitoring of traffic conflicts, psychological analysis of impact of the presence of advertising equipment on the driver in real and simulated scenarios, analysis of the number and length and the point of driver’s gaze utilizing Eye-tracking techniques and assessment of the advertising equipment as a light emitting object.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
20104 - Transport engineering
Result continuities
Project
<a href="/en/project/VH20162017003" target="_blank" >VH20162017003: Influence of Advertising Devices on the Road Safety</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
2017 Smart Cities Symposium Prague (SCSP) - IEEE PROCEEDINGS
ISBN
978-1-5386-3825-5
ISSN
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e-ISSN
—
Number of pages
6
Pages from-to
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Publisher name
IEEE Press
Place of publication
New York
Event location
Prague
Event date
May 25, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000443416600021