Marketing Plan in Selected Company
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21460%2F14%3A00222334" target="_blank" >RIV/68407700:21460/14:00222334 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Marketing Plan in Selected Company
Original language description
This article identifies and analyzes the current marketing plan of Košice Airport. In the first part are defined marketing, marketing plan, SWOT analysis and the impact of effective planning for the marketing goals of the company. In the second part already specifically analyze the current marketing situation at Košice Airport. Service, which provides airport for passengers and carriers and competition. The SWOT analysis characterize the strengths and weaknesses of the airport. Also its opportunities and threats. Define the objectives of the airport and a strategy to achieve these objectives.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
AIR TRANSPORT 2014
ISBN
978-80-553-1867-7
ISSN
—
e-ISSN
—
Number of pages
7
Pages from-to
22-28
Publisher name
Technická Univerzita
Place of publication
Košice
Event location
Košice
Event date
Nov 10, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—