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NEW MARKETING TRENDS IN MARKETING TEACHING AT FACULTY OF MANAGEMENT AND ECONOMICS, TOMAS BATA UNIVERSITY IN ZLÍN

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507679" target="_blank" >RIV/70883521:28120/08:63507679 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    NEW MARKETING TRENDS IN MARKETING TEACHING AT FACULTY OF MANAGEMENT AND ECONOMICS, TOMAS BATA UNIVERSITY IN ZLÍN

  • Original language description

    New marketing trends are very important part in marketing teaching at universities. The first paper presents new marketing trends and its sense. The research about new marketing trends knowledge at Faculty of Management and Economics was done. The secondpart describes the results of this research and refers to the importance of its integration to marketing teaching. The self-culture of teachers is very important and useful too. These problems will be mentioned here too.

  • Czech name

    Nové marketingové trendy při vyučování marketingu na FaME UTB ve Zlíně

  • Czech description

    Nové marketingové trendy jsou velmi důležitou částí vyučování marketingu na univerzitách. Příspěvek popisuje výsledky výzkumu, který byl proveden na FaME UTB ve Zlíně ohledně znalostí nových marketingových trendů mezi studenty.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    ICERI 2008 ? International Conference of Education, Research and Innovation

  • ISBN

    978-84-612-5091-2

  • ISSN

  • e-ISSN

  • Number of pages

    1

  • Pages from-to

  • Publisher name

    IATED - International Association for Technology, Education and Development

  • Place of publication

    Madrid

  • Event location

    Madrid

  • Event date

    Jan 1, 2008

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article