NEW MARKETING TRENDS IN MARKETING TEACHING AT FACULTY OF MANAGEMENT AND ECONOMICS, TOMAS BATA UNIVERSITY IN ZLÍN
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507679" target="_blank" >RIV/70883521:28120/08:63507679 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
NEW MARKETING TRENDS IN MARKETING TEACHING AT FACULTY OF MANAGEMENT AND ECONOMICS, TOMAS BATA UNIVERSITY IN ZLÍN
Original language description
New marketing trends are very important part in marketing teaching at universities. The first paper presents new marketing trends and its sense. The research about new marketing trends knowledge at Faculty of Management and Economics was done. The secondpart describes the results of this research and refers to the importance of its integration to marketing teaching. The self-culture of teachers is very important and useful too. These problems will be mentioned here too.
Czech name
Nové marketingové trendy při vyučování marketingu na FaME UTB ve Zlíně
Czech description
Nové marketingové trendy jsou velmi důležitou částí vyučování marketingu na univerzitách. Příspěvek popisuje výsledky výzkumu, který byl proveden na FaME UTB ve Zlíně ohledně znalostí nových marketingových trendů mezi studenty.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ICERI 2008 ? International Conference of Education, Research and Innovation
ISBN
978-84-612-5091-2
ISSN
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e-ISSN
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Number of pages
1
Pages from-to
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Publisher name
IATED - International Association for Technology, Education and Development
Place of publication
Madrid
Event location
Madrid
Event date
Jan 1, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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