National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509729" target="_blank" >RIV/70883521:28120/10:63509729 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society
Original language description
The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The potential of innovation of these companies? offers consists in managing relations with the key stakeholders, which by means of effective establishing, maintaining and terminating of the mutual relations leads to developing of marketing networks, enables more effective tradeability of their offers, besides domestic embracing also global markets. The success of these relationships depends on the quantity of mutual exchanges and in particular on the strengthening socially and knowledge-based links. The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
III International Science Conference for Young Researchers Technical Science and industrial management. Knowledge Society
ISSN
1313-4787
e-ISSN
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Volume of the periodical
1
Issue of the periodical within the volume
3
Country of publishing house
BG - BULGARIA
Number of pages
4
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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