Suggested Customer Relationship Management (CRM) Implementation for Businesses

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509731" target="_blank" >RIV/70883521:28120/10:63509731 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Suggested Customer Relationship Management (CRM) Implementation for Businesses
Original language description
Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship. CRM management implementation for businesses is by no means a low-cost affair. Even that morethan 50% cases are unsuccessful. The failure is often caused by the wrong assumption that CRM is a software tool guiding all the customer relationship. But CRM is not such a tool. It is supporting software, not a centrepiece. Based on theoretic foundations and many years of my own research of CRM implementation in a specific corporation (Z ELEKTRO), I shall recommend the following 7 steps procedure, after the most important first one is realized.
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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