New trends in marketing communication for nonprofit organizations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866943" target="_blank" >RIV/70883521:28120/11:43866943 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
New trends in marketing communication for nonprofit organizations
Original language description
The marketing communication is a process, which helps a nonprofit organization to spread information towards its target market and general public. The paper deals with marketing communication and new trends of communication of nonprofit organizations. The main objective of the article is to characterize the communication mix for nonprofits and new tools of communication that are used by nonprofits.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
ISBN
978-80-7454-013-4
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
1-8
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 12, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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