Hybrid television as a supersegmentative instrument

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43867933" target="_blank" >RIV/70883521:28120/12:43867933 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Hybrid television as a supersegmentative instrument
Original language description
Implementation of hybrid broadcasting on the pattern of Germany will bring a revolution in television broadcasting to the Czech market which will transform from linear broadcasting to nonlinear one. The television then will, with the assistance of the Internet connectivity, offer content on request fully individualised for the individual viewer. This will also bring a revolutionary development of goal-directed advertisements and so the system of advertising on the television set will change radically from massmedia to hypersegmented channel. Czech Television is preparing for a full implementation of HbbTV within 4 years and thus gain a competitive advantage in the form of more than 40,000hours of television broadcasting acessible free as VOD. On the basis of already functioning hybrid broadcasting in Germany and advanced tests of the Czech Television, this article offers a list of possibilities both for clients and for advertising customers who will have to consider these new instrumen
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
ISBN
978-80-7454-138-4
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
1-5
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 19, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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