The development of customers? satisfaction in Slovak banking sector during the crisis

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869399" target="_blank" >RIV/70883521:28120/13:43869399 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The development of customers? satisfaction in Slovak banking sector during the crisis
Original language description
Satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of commercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and quantifies changes in the area of customer satisfaction, which occurred during the financial and economic crisis. Customer satisfaction research has been conducted through a questionnaire survey. First research has been carriedout on the first half of 2008 on the sample of 298 respondents, ie. the time before the financial crisis. In that time, the greatest satisfaction has been assigned to the availability of bank?s products and services, and the greatest diss
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings Enterprise and the Competitive Environment
ISBN
978-80-87106-64-8
ISSN
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e-ISSN
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Number of pages
22
Pages from-to
1-22
Publisher name
Martin Stříž Publishing
Place of publication
Bučovice
Event location
Brno
Event date
Mar 7, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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