Customers´ satisfaction in the banking sector of Slovakia and the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872799" target="_blank" >RIV/70883521:28120/14:43872799 - isvavai.cz</a>
Result on the web
<a href="http://redete.org/doc/confrence-proceedings-2014.pdf" target="_blank" >http://redete.org/doc/confrence-proceedings-2014.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Customers´ satisfaction in the banking sector of Slovakia and the Czech Republic
Original language description
The satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of comercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and Czech Republic. The aim of this article is to examine the development of an overall customers? satisfaction in commercial banks in Slovakia during the financial crisis, individual reasons of customers? dissatisfaction and satisfaction and development of important customers? feelings in communication with commercial banks. Results from 2012 have been compared with the situation in the Czech Republic. Customer satisfaction research has been conducted through a
Czech name
—
Czech description
—

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)