SYNCHRONIZATION OF GREEN MARKETING COMMUNICATION: A STRATEGIC APPROACH

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43871220" target="_blank" >RIV/70883521:28120/13:43871220 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
SYNCHRONIZATION OF GREEN MARKETING COMMUNICATION: A STRATEGIC APPROACH
Original language description
Green marketing is not fully achieving its potential for improving the quality of life of consumers while improving the natural ecosystem. It?s true that a lot of companies are questioning the real effectiveness of green marketing or green management while other firms have problems to communicate effectively or live up to the expectation to their claims. Therefore, it?s quite obvious for the consumers to be skeptical about the ?going green hype?. It?s important that the market players i.e. the consumers, firms and governments to adopt a synchronized and targeted thinking with the real objectives for understanding the importance of Green management in order to inculcate into our lives as a necessary practice. Until now the system of Green management wasjust considered as a micro-marketing perspective rather than the macro marketing perspective. Therefore, the necessity of reevaluating Green marketing strategic approach and synchronized communication between the market players is needed
Czech name
—
Czech description
—

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference proceedings: Multidisciplinary Academic Research 2013
ISBN
978-80-905442-2-2
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
1-10
Publisher name
MAC Prague consulting s.r.o.
Place of publication
Praha
Event location
Praha
Event date
Dec 6, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)