Satisfaction of Banking Clients in the Czech republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871278" target="_blank" >RIV/70883521:28120/14:43871278 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Satisfaction of Banking Clients in the Czech republic
Original language description
The aim of the article was to quantify and compare important attributes of satisfaction of banking clients in the Czech Republic. In this context, the overall level of the satisfaction of Czech banking client, the most significant factors of the satisfaction and dissatisfaction of these clients and the usage of number of banks´ products and banks in 2014 has been analyzed and compared with 2012. In the same time, it has been examined if there are the significant differences in attitudes of satisfied anddissatisfied customers. The research on the satisfaction of retail client in the Czech Republic through the questionnaire survey in 2012 and 2014 has been realized. According to our findings, the overall level of the satisfaction of Czech banking clients has not been changed. The most significant factors of the dissatisfaction of Czech clients are still high prices of banks´ products and services. The surprising finding was the fact that the average value of Cross selling index (CSI) ha
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 1st International Conference on Finance and Economics 2014
ISBN
978-80-7454-405-7
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
168-179
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Jun 2, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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