The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871516" target="_blank" >RIV/70883521:28120/14:43871516 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia
Original language description
The aim of this paper was to examine the feelings of customers while communicating with the banks in the Czech Republic and Slovakia in the context of their buying habits. A satisfied customer is very important to sell products in a commercial bank. Hissatisfaction in addition to exact economic parameters of bank products is formed by emotions felt by him while communicating with the bank. The results of our research confirmed that commercial banks in the Czech Republic and Slovakia have significant reserves in the process of building a positive emotional connection with their customers and do not sufficiently use the possibility of establishing good business relationship with them through these links. The research has also confirmed that there are emotional differences between the Czech and Slovak banking clients, which are transformed into different buying habits.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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