A satisfied customer as the highest goal for business and the mightiest tool of competitiveness. The inspiration in Tomas Bata Management system between 1894 and 1945 for current business environment

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872676" target="_blank" >RIV/70883521:28120/14:43872676 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

A satisfied customer as the highest goal for business and the mightiest tool of competitiveness. The inspiration in Tomas Bata Management system between 1894 and 1945 for current business environment

Original language description

The main task of many businessmen is to generate profit. The purpose of business cannot be primarily a profit and if so it must be increase of the market value of the company. How to choose a business strategy which would generate a sustainable profit? The answer to this question a well-known businessman Tomas Bata the founder knew , the person who had created a very sophisticated system of management which had not generated sustainable profit only but socially responsible business too. The object of this research is to describe Bata management system and socially responsible behavior of Tomas Bata Company before 1945 through properly chosen research methods. Based on our findings, there is set a possible application of the results to the current business environment.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

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Volume of the periodical

2014

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

35-47

UT code for WoS article

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EID of the result in the Scopus database

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