CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519156" target="_blank" >RIV/70883521:28120/18:63519156 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM
Original language description
This article focuses on defining and specifying the client in tourism and managing the relationship with the client. Tourism is a specific and expensive service, with its own ways of communicating and accessing the client. In addition to the basic concept, the article also contains an overview of how the Czech legal system defines a client. Furthermore, Customer relationship management and its specifics in the field of tourism are defined in detail. This article provides not only an overview of the customer, but it also shows the summarizes specific rules and communication with the customer. The aim of the thesis is to define and explore the basic concepts of the studied subject and to compare the established foreign experience.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
14th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-730-0
ISSN
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e-ISSN
neuvedeno
Number of pages
9
Pages from-to
127-136
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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