The Benefits of Using CRM in the Tourism Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002518" target="_blank" >RIV/47813059:19520/13:#0002518 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
The Benefits of Using CRM in the Tourism Industry
Original language description
The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM.
Czech name
The Benefits of Using CRM in the Tourism Industry
Czech description
The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Zborník príspevkov z VIII. ročníka medzinárodnej vedeckej konferenciedoktorandov a mladých vedeckých pracovníkov MERKÚR 2013
ISBN
978-80-225-3764-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
213-2019
Publisher name
EKONÓM
Place of publication
Bratislava
Event location
Bratislava
Event date
Dec 5, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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