AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63524956" target="_blank" >RIV/70883521:28120/20:63524956 - isvavai.cz</a>
Result on the web
<a href="http://gtg.webhost.uoradea.ro/PDF/GTG-2spl-2020/gtg.302spl10-514.pdf" target="_blank" >http://gtg.webhost.uoradea.ro/PDF/GTG-2spl-2020/gtg.302spl10-514.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.30892/gtg.302spl10-514" target="_blank" >10.30892/gtg.302spl10-514</a>
Alternative languages
Result language
angličtina
Original language name
AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC
Original language description
This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is significant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study implications and limitations are considered whilst future research directions have been suggested in the end part of the paper.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Geojournal of Tourism and Geosites
ISSN
2065-0817
e-ISSN
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Volume of the periodical
30
Issue of the periodical within the volume
2
Country of publishing house
RO - ROMANIA
Number of pages
9
Pages from-to
852-860
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85090873690